Recent studies are showing meaningful benefits of displaying your logo in the inbox:
  • Increases brand recall by 18%.
  • Improves open rate by 21%.
  • Boosts purchase likelihood by 34%.
  • Reinforces confidence in email by 90%.
Email with an avatar

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Gmail

Follow these steps to add an avatar to your Gmail inbox:
  1. Go to your Google Account Settings
  2. Upload a profile picture
Avatars in Gmail only display in the mobile app (including in push notifications) and inside opened emails on desktop.

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Outlook

Follow these steps to add an avatar to your Outlook inbox:
  1. Go to your Outlook Profile Settings
  2. Upload a profile picture
Avatars in Outlook only display in the mobile app and inside opened emails on desktop.

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Yahoo

Follow these steps to add an avatar to your Yahoo inbox:
  1. Go to your Yahoo Account Setting
  2. Upload a profile picture
Avatars in Yahoo only display in the mobile app and inside an opened email on desktop.

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Apple Mail

Apple Mail only shows avatars if recipients have added images to contacts. Alternatively, you can set up Apple Branded Mail, a proprietary Apple format that displays your logo as an avatar in the inbox of Apple Mail, or set up BIMI with a Verified Mark Certificate (Apple Mail does not support CMC).

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Using Gravatar

Some inbox service providers or email clients (e.g. Thunderbird, Airmail, and Postbox) rely on Gravatar to display an image. You can set up a free Gravatar account, add your avatar, and verify your addresses you’re sending from to that account to have your avatar displayed.

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Limitations

Almost every email provider has its own way of adding a profile picture to an inbox. This means you can only:
  1. Add your avatar to a real inbox, limiting it only to that provider
  2. Send mail from the same address that you set the avatar on
The way around this is BIMI (Brand Indicators for Message Identification). It is much more difficult to obtain, but supports by nearly all providers and allows you to send from any address on that domain.
Need assistance setting up BIMI? We can help.